Got a Question? Ask Ziyad
Digital Campaign
The Challenge
ZATCA’s powerful AI service risked being perceived as another technical tool rather than something people would naturally use.
The Solution
Giving the technology a name, personality and place in people’s lives changed the relationship completely. Ziyad was not simply a chatbot to use, but a companion to ask.
Client
Zakat, Tax Got a Question? Ask Ziyad& Customs Authority
Released
Timeframe
10 days
Project Type
Digital Campaign
Technology
Creative Direction Scriptwriting Cinematic Production Motion Graphics App-features Visualization Human-centered Storytelling
Zakat, Tax and Customs Authority
Performance Results
Lighter than leading competitors
Positive comfort ratings in extended sessions
Market share captured in first quarter
Market share captured in first quarter
A relatable and impactful film that strengthened public trust in the Zakati platform and supported the broader mission of digital transformation in charitable giving.
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