A Story of Legacy, Strength, and Three Centuries of Progress
Founding Day Film

Founding Day – Run, Saad!
A Story of Legacy, Strength, and Three Centuries of Progress
A patriotic cinematic film linking the nation's founding journey to the Ministry of Sports’ role in shaping a stronger, unified future.
Client
Ministry of Sports
Released
Timeframe
2 months
Project Type
Founding Day Film
Technology
Cinematic Production Creative Writing Symbolic Storytelling Heritage-Inspired Visuals Direction Motion Sequences On-Ground Filming
Founding Day – Run, Saad!
Overview
For Founding Day, the Ministry of Sports wanted a film that didn’t just commemorate history — but emotionally connected the nation’s past with its present and future. Our idea, “Run, Saad!”, was designed to bring the story of Saudi Arabia’s journey to life through the universal and powerful act of movement. Using “الجري” (running) as the symbolic thread, the narrative highlights the Kingdom’s evolution across three centuries — its resilience, its ambition, and its continuous growth. Each scene represents a milestone in the nation’s development, tying the identity of the Ministry of Sports to the broader story of progress and national strength. The result is a film that blends heritage with modern creative execution — delivering pride, emotion, and a renewed sense of belonging on a day that celebrates the Kingdom’s historic roots.
Founding Day – Run, Saad!
Campaign
Takkah created a full commercial film for the Zakat, Tax, and Customs Authority as part of the national #زكاتك_واصلة campaign. Our goal was to highlight how the Zakati app makes paying Zakat seamless, accurate, and directly impactful — ensuring contributions reach those who truly need them. Through a clear, emotional, and human-centered narrative, we brought the value of digital giving to life.
Cinematic Production Creative Writing Symbolic Storytelling Heritage-Inspired Visuals Direction Motion Sequences On-Ground Filming
Founding Day – Run, Saad!
Founding Day – Run, Saad!
Performance Results
Increase in monthly bookings
Positive tour ratings
Rduction in management time













