A Visual Tribute to National Achievement

Commemorative Film + Creative Direction

World Customs Day

A Visual Tribute to National Achievement
A cinematic celebration of the Saudi Customs Authoritys milestones, crafted with symbolic storytelling and innovative visuals.
Client
Saudi Customs Authority
Released
October 3, 2024
Oct 3, 2024
Timeframe
3 months
Project Type
Commemorative Film + Creative Direction
Technology
Cinematic Filming Motion Graphics Symbolic Storytelling Visual Metaphors Scriptwriting High-quality Post Production
World Customs Day

Overview

For World Customs Day, our goal was to craft a film that didn’t just list achievements — but felt like a tribute. The Customs Authority wanted a production that visually unifies its departments, celebrates its milestones, and showcases its contribution to national growth. Takkah developed a narrative built around strong visual metaphors — using containers as symbolic capsules representing the authority’s diverse fields, responsibilities, and ongoing contributions. This approach allowed us to transform operational details into creative, memorable imagery that resonates emotionally. The film reflects pride, unity, and the human effort driving the institution’s success. It became a standout moment of celebration for both internal teams and the public, reinforcing the authority’s identity with a fresh and modern visual language.
World Customs Day

Campaign

Takkah created a full commercial film for the Zakat, Tax, and Customs Authority as part of the national #زكاتك_واصلة campaign. Our goal was to highlight how the Zakati app makes paying Zakat seamless, accurate, and directly impactful — ensuring contributions reach those who truly need them. Through a clear, emotional, and human-centered narrative, we brought the value of digital giving to life.

Cinematic Filming Motion Graphics Symbolic Storytelling Visual Metaphors Scriptwriting High-quality Post Production

World Customs Day

World Customs Day

Performance Results

Engagement
Engagement

Increase in international orders

100%
100%
100%
Customer Satisfaction
Customer Satisfaction

Confidence in custom configurations

50%
50%
50%
Digital Impact
Digital Impact

Increase in average order value

10%
10%
10%

World Customs Day

Credits

Credits

World Customs Day

Credits

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We transform brands.
Your success is next.

Start your project now by booking a one-on-one consultation with our expert.

Meet the partners who are part of our success story
Team working in an office watching at a presentation

We transform brands.
Your success is next.

Start your project now by booking a one-on-one consultation with our expert.

Meet the partners who are part of our success story
Team working in an office watching at a presentation
Based in Riyadh, available everywhere creativity is needed.

Timezone (GMT+3)

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Offline

Takkah, King Abdulaziz Rd, As Sahafah, Riyadh 13321
+966 536711979
Based in Riyadh, available everywhere creativity is needed.

Timezone (GMT+3)

Stay in the Loop

Stay informed about our latest news, updates by subscribing to our newsletter.

We respect your inbox. No spam, just valuable updates.

Offline

Takkah, King Abdulaziz Rd, As Sahafah, Riyadh 13321
+966 536711979
Based in Riyadh, available everywhere creativity is needed.

Timezone (GMT+3)

Stay in the Loop

Stay informed about our latest news, updates by subscribing to our newsletter.

We respect your inbox. No spam, just valuable updates.

Offline

Takkah, King Abdulaziz Rd, As Sahafah, Riyadh 13321
+966 536711979