A Global Production Experience
Film Production + Creative Direction + Multi-Zone Coverage
Riyadh Season 2021–2022
A Global Production Experience
Bringing Riyadh’s biggest season to life with world-class production and international talent.
Client
Events Center
Released
Timeframe
Multi-month rollout
Project Type
Film Production + Creative Direction + Multi-Zone Coverage
Technology
Film Production Creative Direction Global Talent Collaboration Multi-location Coverage Content Strategy On-Ground Teams
Riyadh Season 2021–2022
Campaign
Takkah created a full commercial film for the Zakat, Tax, and Customs Authority as part of the national #زكاتك_واصلة campaign. Our goal was to highlight how the Zakati app makes paying Zakat seamless, accurate, and directly impactful — ensuring contributions reach those who truly need them. Through a clear, emotional, and human-centered narrative, we brought the value of digital giving to life.
For Riyadh Season 2021–2022, we partnered with the Events Center to produce a series of high-impact promotional films that captured the spirit, scale, and energy of one of the region’s biggest entertainment seasons.
Film Production Creative Direction Global Talent Collaboration Multi-location Coverage Content Strategy On-Ground Teams
Riyadh Season 2021–2022
Performance Results
Increase in test drive bookings
Reduction in sales cycle
Increase in qualified leads
A series of promotional films that strengthened the brand of Riyadh Season, generated high engagement, and elevated the public’s excitement through world-class visuals.
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