Riyadh Season 2022
Integrated Campaign
The Challenge
With countless experiences happening simultaneously across Riyadh, the challenge was to create a cohesive body of content without losing the unique character of each location, audience and story.
The Solution
A specialised team of more than 50 professionals coordinated international crews, diverse casts and fast-moving productions across the city. The result included six official films, over 280,000 video clips and 49,000 photographs, generating more than 500 million views.
Client
National Events Centre
Released
Timeframe
Multi-month rollout
Project Type
Integrated Campaign
Technology
Film Production Creative Direction Global Talent Collaboration Multi-location Coverage Content Strategy On-Ground Teams
Riyadh Season 2022
Performance Results
A series of promotional films that strengthened the brand of Riyadh Season, generated high engagement, and elevated the public’s excitement through world-class visuals.
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