The Journey Continues
Integrated Campaign
The Challenge
The AlUla Tour needed to stand for more than a race and connect meaningfully with the destination hosting it.
The Solution
We linked the cyclists’ journey with AlUla’s continuing story through an integrated campaign spanning film, content, influencers, activations and event coverage.
Client
AlUla Tour 2025
Released
Timeframe
2 months
Project Type
Integrated Campaign
Technology
Digital Storytelling Social Media Strategy Video Production On-ground Coverage Influencer Collaborations Live Content
The Journey Continues
Performance Results
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