A Global Opening That Captivated the World
Hero Film
A New Age to Enjoy - Joy Forum 2025
A Global Opening That Captivated the World
Cinematic storytelling, international production, and cutting-edge virtual technology for Saudi Arabia’s biggest entertainment summit.
Client
Sela
Released
Timeframe
Multi-country production
Project Type
Hero Film
Technology
Virtual Production Cinematic Filming International Crew High-end CGI Real-time Rendering Global Coordination Event Broadcast Content
A New Age to Enjoy - Joy Forum 2025
Campaign
Takkah created a full commercial film for the Zakat, Tax, and Customs Authority as part of the national #زكاتك_واصلة campaign. Our goal was to highlight how the Zakati app makes paying Zakat seamless, accurate, and directly impactful — ensuring contributions reach those who truly need them. Through a clear, emotional, and human-centered narrative, we brought the value of digital giving to life.
Virtual Production Cinematic Filming International Crew High-end CGI Real-time Rendering Global Coordination Event Broadcast Content
A New Age to Enjoy - Joy Forum 2025
Performance Results
Active users in first season
Reduction in off-piste incidents
Active groups formed
A show-opening experience that embodied the ambition of Joy Forum bold, global, and unforgettable.
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