As part of the national #زكاتك_واصلة campaign, Takkah was tasked with creating a film that clearly demonstrates the ease, safety, and transparency of paying Zakat through the official Zakati app. We developed a concept rooted in trust and simplicity — showing how technology empowers users to fulfill their religious and social duty with full confidence. The film emphasizes the seamless process, the reliability of the platform, and the direct impact on beneficiaries. By blending cinematic visuals with real-life scenarios, we highlighted how the Zakati app ensures that Zakat reaches the right people, in the right way, at the right time — securely and effortlessly.