Zakaty – Making Zakat Easier, Faster, and More Trustworthy
ZATCA
Branding
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Zakaty – Making Zakat Easier, Faster, and More Trustworthy
A national awareness film showcasing the simplicity and reliability of paying Zakat through the Zakati app.
Client
Zakat, Tax & Customs Authority
Released
Timeframe
10 days
Project Type
ZATCA
Technology
Creative Direction Scriptwriting Cinematic Production Motion Graphics App-features Visualization Human-centered Storytelling
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Campaign
Takkah created a full commercial film for the Zakat, Tax, and Customs Authority as part of the national #زكاتك_واصلة campaign. Our goal was to highlight how the Zakati app makes paying Zakat seamless, accurate, and directly impactful — ensuring contributions reach those who truly need them. Through a clear, emotional, and human-centered narrative, we brought the value of digital giving to life.
Creative Direction Scriptwriting Cinematic Production Motion Graphics App-features Visualization Human-centered Storytelling
Ask Ziyad
Performance Results
Lighter than leading competitors
Positive comfort ratings in extended sessions
Market share captured in first quarter
A relatable and impactful film that strengthened public trust in the Zakati platform and supported the broader mission of digital transformation in charitable giving.
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